TP-Link was founded in 1996 by two brothers, Zhào Jiànjūn and Zhào Jiāxīng, to produce and market a network card they had developed. The company name was based on the concept of twisted pair link", a kind of electromagnetic cabling, hence the "TP" in the company name. TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000-square-meter headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-LINK USA was established in 2008.
In September 2016, tp-link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home products.
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